Branding for an innovative start-up bringing extensible heels on the Italian market.
The concept is based on the meaning of the italian saying "brillare di luce propria" (to shine with one's own light), as a sense of independence and audacity. Light as brightness, light as strength, light as life.
The energy as a fluid matter is expressed through the explosions of color and typography.
The energy as a fluid matter is expressed through the explosions of color and typography.
BRAND IDENTITY | PACKAGING | SOCIAL MEDIA CONTENT | PRESENTATION DESIGN
![](https://cdn.myportfolio.com/0d4c92762bed3560d4fd6d0babfa4ee8/5b0a9de1-932d-4847-942c-0e80826aeaef_rw_1920.jpg?h=1aafec0a3e9eb6dea626deebd03b02da)
![](https://cdn.myportfolio.com/0d4c92762bed3560d4fd6d0babfa4ee8/9c5ec04a-8932-45cb-bf91-d44fe26580a5_rw_1920.jpg?h=ff21da5c7671a0d17101c6d722039488)
![](https://cdn.myportfolio.com/0d4c92762bed3560d4fd6d0babfa4ee8/abfbebd9-70af-49d4-bfa6-98ee08535856_rw_1920.jpg?h=4ac7801c9b35a9d1a3b5486ce9993b52)
![](https://cdn.myportfolio.com/0d4c92762bed3560d4fd6d0babfa4ee8/bdbb5c85-1a6e-4b8f-8957-12423305bea7_rw_1920.jpg?h=44c90c34cf144494d0d8bf150bb0f289)
![](https://cdn.myportfolio.com/0d4c92762bed3560d4fd6d0babfa4ee8/4c550edd-4971-4b6b-a3c0-986ff1176da3_rw_1920.jpg?h=49f89d2db20756fd56f6b2f3712a4c8a)
![](https://cdn.myportfolio.com/0d4c92762bed3560d4fd6d0babfa4ee8/40e427b8-e7bb-4e02-98d6-567fd8a87d5c_rw_1920.jpg?h=74681dcb14b55f4d464c55412bf91c07)
![](https://cdn.myportfolio.com/0d4c92762bed3560d4fd6d0babfa4ee8/4d72c6f9-a68c-4653-8e2b-219b011c745d_rw_1920.gif?h=d0c9ffc534ef72444d3f55fc5c764d26)